How to Build High-Quality Backlinks

How to Build High-Quality Backlinks

But you also recognize a serious problem:

No one knows who you are.

So why would they link to you or your website?

After all, on the first page of Google results, you really need backlinks, so most marketers give up.Even on average, there are 30,000 backlinks in the ninth and tenth positions.

And tells a similar dismal story about adding domain and ranking.

Will it take many years to do so?

OK, the short answer is yes but this does not mean that you can not immediately start with your anonymous name and website.

In fact, despite the opinions of other online articles you read, you really do not need to be famous for making backlinks.

There are many different ways to make backlinks, and many of them do not need a celebrity status.

 

Write Competitive Content

 

Creating great content in the heart of creating backlinks.

If you do not have content related to the link, then … well, no one will link to you.

It is really quite simple.

Writers want to use only images or pieces from pieces of material that are attractive and interesting.

When websites are content that is sluggish, familiar, more simplified and vocabulary, this does nothing for the SEO of that website, because nobody cares about linking to it.

That’s why, for your backlinking strategy, you have to prepare amazing content.

You have to write content that is better than other materials in your industry.

Here’s how you can analyze the competition.

Type the subject of any keywords you want to target in Google.

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Then, ignore paid results and open a new tab for each organic result on the first page.

For example, here is one of the articles I have clicked on.

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Then, browse through each article and look at these different factors.

  • How many images are there in a blog post?
  • What is the word count of the blog post?
  • What are the titles?
  • What is a Featured Image?
  • What is title tag and meta description?

Then, follow these tips in your own article.

  • Include more images than any contest because more images help in SEO.
  • Calculate a high term on your blog post, as it also helps SEO.
  • Write a title that is more compelling.
  • Use a featured image which is more interesting.
  • And write a title tag and meta description that is more focused.

Basically, your goal is to compete and analyze all these factors, then everything is better

Once upon a time, do not publish only that awesome content on your website. Also, publish it on other good sites.

Publish it to Quora and Share it on  LinkedIn.

Doing so will give you more share and accessibility and more backlinking capability.

And since you have created the best source for a specific topic, other websites are more likely to link to your content.

 

Take advantage of public relations

 

One of the best ways to make backlinks is built relationships.

In fact, relationships are ultimately going to generate high-quality backlinks to your website.

When people do not know who you are, they will not link to your website.

Therefore, while public relations will not immediately increase your ranking, it will prepare you for future success.

Instead of giving it lightly, you are preparing wood for the fire. But if you do not prepare to burn first, you can not lighten the fire.

So availing public relations is perhaps the most important step in your backlinking journey.

A great way to start relationships and establish yourself as an expert in your industry has been active on social media.

A post from Misalia Alexis is here, for example.

Screen Shot 2017 11 28 at 9.06.07 AM

 

What does she do here well?

First of all, he retains his personality. The last thing you want to do is post stuff on social media that looks boring and soft. Instead, put yourself a bit in each statement.

She also works very well to be transparent.

He is not filthy in water with alcoholic language; Instead, he is tired and admits to being frustrated and excited.

If you are not honest then people cannot join you

Therefore always include transparency, your audience will appreciate it

And this is not just speculation

Missalya Alexis has arranged for 92,000 people by posting such content for the past few years.

Screen Shot 2017 11 28 at 9.09.08 AM

 

As you are active on social media, you will start a conversation with different types of people.

You will get an opportunity to meet other people in your industry and maybe even have a guest blog or hover over the video call for them.

When the opportunity comes, do not pass it.

Guest blogging can quickly turn into a backlink, and by setting yourself up as an expert, it can be done only when people ask you to quote on a particular subject.

Finally, you can use social media to build your email list slowly. And with a big email list, you build more relationships, which means more opportunities for backlinks.

If you are wondering where your email list is, then MailChimp is a great service. And it’s free until you have 2,000 subscribers or send 12,000 emails per month.

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But what do the mailing list and social media and building connections do with backlinking?

The fastest way to build backlinks is through the construction of relationships.

This means that the more people join you on social media and your email list, the more opportunities you have will be swarm naturally.

 

Study basics

 

 

An original study is another great way to inspire backlinks.

If you have data that is no other on the internet, it makes you a valuable resource.

And when other authors and content creators want to refer to your study, they will have to get the link where they got it.

This means that you will get a backlink.

But many times, studying your own seems like a big job.

After all, you are not a scientist.

So how can you go about running a survey?

Well, fortunate for you, Google Form is the answer.

 

Screen Shot 2017 11 28 at 9.13.53 AM

Click the “Go to Google Forms” button.

After that, you will see this screen under this, click on the big plus sign button with the word “blank”.

Now, you can give your form a title and a description.

You can add many questions like you like the form with multiple-choice answers.

Once you add all the questions you want to ask your audience, then in the top right corner you will see a button called “Send”.

Click it.If you click on the link button above.

To collect the answers, you need to copy this link and send it to whatever you want to fill in the survey.

This is an easy way to create a basic study, collect and publish your data and publish backlinks.

After all, if you are the only one with data, then people have to link it if they want to use it.

 

Make an infographic

 

People love infographics.

Since they are easy to visualize and scan, readers like to browse through them. This means content marketers like to share them.

And if you make an infographic for your website and someone shares it on your website, then they have to link to your website.

You can make an infographic for free with Wengage or a small price (depending on the graphics you choose).

Screen Shot 2017 11 28 at 9.18.30 AM

Here are some examples of types of infographics that you can make with Venngage.

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Once you create your own infographic and publish it, you can reach other blog locations in your niche location and if it is appropriate then ask them to share it.

When they do, you have won a backlink to your website.

Comment on other relevant blog posts

 

Another great way to start building backlinks relationships is to comment on other pieces of content.

Now, before you go out and comment strongly on other blog posts and throw back the backlink in every way, let me explain something.

However, sometimes your comment can get an opportunity to understand backlinks, but not often, the comment should be for the primary purpose of creating a mutual relationship with the authors.

 

Social sign align

 

If you are serious about formulating your backlinking strategy and growing through ranks, social signals need to be aligned

Social Signals are contacted by the search engine, how active and up-to-date your website is.

And the more active your website, the better your ranking.

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‘M not saying that you have to be proactive and have to update on every social platform. But the reality for your ranking is that the number of places you are involved in, the better.

For some of you, however, you do not have time to take advantage of every social platform.

In that situation, only select one or two who can keep with you.

Something better is there to choose which you can manage than many to choose that you can not live with it

Although you do this, there should be a checkmark on your backlinking to-do list to create a social signal. There is a correlation between ranking and social network presence.

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Simply dedicate yourself to the platforms at least once every day for the posts you have chosen to leverage.

Also, make sure all the information on your social profile matches the information on your website.

Things like company name, address, and phone number are required to combine search engines to communicate, which is updating your website.

This is a simple but effective way to make your rankings with a little extra work.

This creates a compulsory strategy for those who are not yet famous.

 

Conclusion

You want to create backlinks

But nobody knows who you are

Let me ask our original questions once. When you do not know if you or your website is present, how can you build backlinks?

Well, there are eight ways: take advantage of public relations, write competitive content, make a basic study, make an infographic, write testimonials, link externally and then find out other websites about it, on other blog posts Make a comment, and align your social signals.

At the end of those strategies, almost one thing revolves: creating backlinks by creating relationships.

Since nobody knows who you are, you can tell the best thing for your backlinking strategy.

Then, and only then, they will be able to get you the SEO credits and you deserve your business.

When do only a few people know your name, which backlink strategy you think is most useful?

Myths about entrepreneurs that you should know before starting your business

Myths about entrepreneurs that you should know before starting your business

What do you mean by being an entrepreneur?

There are some ideas and concepts about entrepreneurs that can discourage you from starting your own business.

These myths are not necessarily true.

Apart from this, there are some principles about business owners who can encourage you to create startup companies.

I want to clear any misconceptions about entrepreneurship.

We have to go through the top most common myths about entrepreneurs.

The information I give you will help you to determine whether you are an employee or an entrepreneur or not.

There is nothing wrong with being an employee.

Personally, I find entrepreneurship more rewarding – but this is not for everyone.

Being an entrepreneur takes commitment.

Once you start your business, so much effort is made to maintain and run it.

You have to learn various strategies like using relationship marketing to connect with your customers.

If you are on the fence about the creation of a startup company, take a look at some myths and misconceptions about entrepreneurs.

Then you can make more informed decisions about your future.

Entrepreneurs do not have a personal life

 

Many people think that the entrepreneurs work 24 hours a day, 365 days a year.

Nonstop work means that you will not have time for your family, friends and leisure activities.

Although it is true that entrepreneurship can take a lot of hours and commitment, it is not true that you can not have a personal life.

A part of being your boss means that you can set your own hours – to a lesser extent.

I am not saying that you can take the time when you want, but still, there is enough time for family and social activities.

To be a successful entrepreneur, the keys have to master their time management skills.If you can establish a proper working routine, you will not have trouble finding free time.

Of course, when you have 100 things on the list that you have, it can be very heavy.

But you can not do everything at once – you can only do one thing at a time.

Stick to your schedule.

Do not worry about those tasks that you are not focusing at the right time.

Multitasking reduces productivity.

(Source: Pinterest)

So, how do you limit multitasking and increase productivity?

  • Schedule specific time to check and respond to email
  • Prefer your to-do list
  • Keep your phone shut up
  • Stay away from social media (for personal use)

Here are some suggestions for getting started!

When you are working on a task, answering calls and email is not a good use of your time.

Instead, stay on your to-do list.

 

Entrepreneurs are inspired by money only

 

 

It is not even on the list before.Achieving lifetime dream is the main motivation for entrepreneurs.

The financial stability is second on the list.

Being financially stable means that you are resting and able to finish the meeting.

It does not necessarily mean that you are poor and you are buying Ferraris.

Money is definitely motivational, but for entrepreneurs, it is not as important as people believe.

The interesting thing is that how much money you have, how happy you are.

These numbers refuse to say, “Money can not buy happiness.”

You can not make mistakes of entrepreneurs who have a financial motivation.

There are many incentives to start your own business too.

Entrepreneurs have flexibility and control

Earlier we discussed how you can achieve a great personal life if you learn how to use management skills.

Your hours can be flexible, and you have control over your life and decisions.

You do not have to answer anyone except yourself.

Apart from inheritance, there is another motivational factor for entrepreneurs.

Their business is something that they can end even after they have passed.

It is anything that they can leave behind for their families and future generations.

Entrepreneurs are also inspired by freedom.

People have limited freedom in their jobs.

75% of employees do not believe their owners are motivated by the team.

The lack of motivation in your current job can motivate people to quit and become an entrepreneur.

Money is not just the driving force in this decision.

 

Entrepreneurs take many risks

 

Entrepreneurs take risks

Along with that, they have not taken too much risk or have to keep themselves in high-risk situations all the time.

Are the risks associated with starting and running your business?

for sure.

Entrepreneurs learn how to take a calculated risk.

It’s about the balance of risk and reward

If you are not ready to take some risk, then you will not likely get many returns.

 

If there was no risk – everyone would be doing this.

Entrepreneurs are not gamblers In gambling this means that there is fate involved

Of course – entrepreneurs may have some good or bad luck over time.

But ultimately, you can not trust destiny to run your business.

learn from your mistakes.

Sometimes you take a risk that does not pay.

It is bound to happen.Not every thought will be a home run.

The key to keeping patience through mistakes is limiting your initial risk.

You can not afford that which will make your company out of business if it fails.

So, yes – entrepreneurs take some risks.

But they are not gamblers, they take calculation risk.

 

Anyone can be entrepreneur 

 

There are more than 7 billion people in the world

What do all these people do?

Most people are not entrepreneurs.

Not everyone can be an entrepreneur.

Based on the above graphic, entrepreneurs have made a small amount of population compared to other businesses around the world.

What each person has to do to start and run his own business.

To do this, there are no personalities or resources in each person.

So, who does what to become a successful entrepreneur?

Let’s look at the United States

Immigrants play a big role in the United States entrepreneurship sector.

Why?

It takes a certain kind of mentality to overthrow your life and move to another country.

People come to America because it is the land of opportunity.

You need to be highly motivated to be a successful entrepreneur.

So can any entrepreneur be?

It’s a difficult question in theory – yes.

Based on the graphic, we have just discussed, you do not even need to be born in the country to be a successful entrepreneur.

When I was two years old when I was transferred to this country.

But he said, even if you are in the U.S. And you have many financial resources and connections, maybe you do not have the mentality of a successful entrepreneur.

 

Entrepreneurs are young

 

When it comes to entrepreneurship, there is no limit to age

People can have reservations about starting their own business because of their age

This is not a reason.

If you are unhappy with your current job and you have mentality, wealth and resources to be an entrepreneur – go for it.

do not believe me?

Come see some famous entrepreneurs.

The timeline indicates that age is just one number and entrepreneurs are not relevant to landing on the ground.

The location also makes a difference.

For example, the average age of an entrepreneur in the United States is 40 years old.

But the average age in the United Kingdom is 47.

And the average age in India is 28.

Older people have done more work in their life.

They know what is needed to be financially stable and successful.

Experience is an advantage.

However, entrepreneurship is increasing for younger generations.

Want to become millionaire entrepreneurs.

More than 70% of teenagers are interested in starting their own business.

More than half of Millennial plans to start a company within next year.

These trends can ultimately change the number for the average age of entrepreneurs.

But he said it is still a myth that all entrepreneurs are young.

 

Unless they succeed, they do not leave the entrepreneurs

 

Although the mentality of entrepreneurs cannot accept failure, the reality is quite different.

Entrepreneurs will fail.

It comes with the territory.

Let’s look at some examples.

Healthcare startups may be interesting due to potential benefits.

But you can not succeed without proper planning and expertise.

It’s not easy to start and run your own business.

As a potential reality, you have to accept the failure.

If your business is failing, you have to do whatever you can to reduce the loss.

Submit your company’s assets and do not try to lose your entire investment.

Rather than just looking at one industry, look at the success rate for all startup companies, like the health service example above.

These numbers show that the handicap of success is less than the barriers to failure.

So to dismiss the myth – yes, entrepreneurs have to leave without being successful.

It is a sad truth.

He said, just because a business was unsuccessful, this does not mean that you can not start another.

Just come, learn how to accept failure, reduce losses and move on.

Learn from your failures and do not make two mistakes.

 

Entrepreneurship is genetic

 

You are not born an entrepreneur.

This is not a feature that you can get from your parents.

Even if your whole family runs its business, it does not mean that your fortune is equally good.

On the flip, this means that you can be an entrepreneur even if your family does not have a business.

Suppose your parents have a company.

Should you go to that business yourself?

Despite being successful you are against you.

This breakdown of family-owned businesses by generation.

  • 30% survived until the second generation
  • 12% survive until the third generation
  • 3% survive until the fourth generation

Why are they unsuccessful?

They do not have a proper succession plan.

There is nothing wrong with the desire to work for your family’s business, and eventually, it has to be taken.

Just understand that the statistics are against you.

It’s not impossible.

This means that you have to work harder to succeed.

 

Conclusion

Entrepreneurship is not easy

Like being an entrepreneur, these are very misconceptions

Just because you run your own business, this does not mean that there will be no time for your family.

Entrepreneurs can have a social and personal life

This is to balance your time management skills.

There is a risk associated with a startup company

However, these risks do not translate the assumption that all entrepreneurs are gamblers or high-risk takers.

Most entrepreneurs do not have college education.

Though theoretically any entrepreneur can be, but not everyone gets bitten for a job.

With this in mind – age is not a restriction.

Most entrepreneurs in the United States are middle age.

However, a large percentage of the younger generation are interested in starting their own business.

Being too young or too old is no excuse.

Entrepreneurs can accept failure.

Failure to swallow is a hard shot, but it happens.

This is particularly difficult because most of your financing will come from your own savings in opposition to venture capital investment.

Money is not the only motivational factor behind business owners.

While financial gain is an edge, there are other awards as the owner of own company.

No entrepreneur is born

There is something that you really want and work to accomplish.

Now that all these 10 myths have been cleared – you can make an informed decision whether to pursue entrepreneurial paths or not.

Which myth about entrepreneurs were you most surprised to hear, Let me know in the comment box?

How To Sell Directly On Instagram Apart from Followers & Hashtags

How To Sell Directly On Instagram Apart from Followers & Hashtags

 

Social media is too big to increase sales.

In fact, about 42% of the people bought something because they saw it on social media.

You can probably read many articles about increasing your company’s presence on social media profiles such as Instagram.

I know I have.

Most of these are relatively similar, they focus on engagement.

These articles tell you about the importance of adding many hashtags to your photos, and you learn how to get lots of followers on Instagram.

These things are important, but what if you want to use Instagram directly to run customers in your sales funnel to purchase?

How do you do them without scaring them or telling the wrong thing? And how do you sell photos?

It’s really very easy as you can think.

Beyond Basic Advice on Followers and Hashtags – How To Drive Sales From Instagram Straightaway.

 

Complete your profile and add a bio

 

Creating a complete profile may seem obvious, but many businesses overlook this step.

If you do not completely fill your profile, then people will not know that you are a legitimate business, so they can buy.

Add a catchy, unique bio, which displays the value (and your content) of your company. This is the place to show

You would also like to add your website link to your bio.

 

Adding a link gives you the opportunity to correct people on your website, where they can make purchases from your Instagram page.

I recommend that you link your website’s homepage or “plan and pricing”, “features” or “online store” page.

Keep your bio light and fluffy, and be sure to reflect the tone of those things that you plan to share. It does not hurt to add some emoji, either.

But avoid keywords or hashtags, because they are not searched here.

The only reason is that you may want to include a hashtag if you have a branded hashtag

In that case, using it in your bio can increase engagement and interaction with followers. And this can undoubtedly lead to more sales.

Whether you have a branded hashtag or not, it is important that people know that you are this, so make sure that you can easily recognize your name and photo.

 

Set up a business account

 

One big reason is that you can not run many sales on Instagram, it is that you are mixing business and your personal life on your photo feed.

Anyone who is not going to buy from you is interested in seeing photos from your 12th Annual Family Reunion.

If you are going to use Instagram to promote your business, then you should separate your business account from your personal account.

All you need to do is share photos related to your company and industry because it will run for sale.

It’s easy to switch any profile to a business profile.

Under your account settings, just click on “Switch to Business Profile”.

Log in to Facebook within the Instagram app, then just select the page you want to connect to.

After doing so, you just have to complete your profile.

 

Keep your name and photo the same

 

All your photos should follow the general theme.

Your name and photo should also too.

Choose an Instagram name that is not related to your company.

This is ideal for making your Instagram name a real name for your business so that customers can find you easily.

If you are already using other social media channels for business, then handle those accounts as well.

And avoid changing your profile image.

People will be less likely to buy from you if they do not know that they are you and they will always recognize your company if there is no change in your image.

Go with a special professional, like a simple logo.

Then use your post to show what your company is all about.

 

Use Instagram’s “non-advertising” ads

 

Photos of your products show them without telling a lot about you.

They will tell viewers about the value of their own sales while pampering their image in their news feeds. Most users prefer this subtle approach when they are bombarded with explicit advertisements.

That’s why Instagram is such a good place to advertise.

Instagram ads look like regular Instagram posts.


The only difference is the small “sponsored” tag on them, which most people will not see at first glance.

There are two different types of Instagram ads: feed ads and stories ad

Here are four types of Instagram Feed ads:

  • Photo ad
  • Video ad
  • Slideshow Ads
  • Carousel ad

Carousel ads are especially useful for showing more than one product at a time

Then there are two types of stories ad:

  • Single-Image Ads
  • Single-video ad

This work is just like this kind of feed advertisement that they look like Instagram stories on a regular basis with a small “sponsored” tag on the image.

 

While Instagram ads can look like every other post, they have a bonus that you should definitely take advantage of:

You can add main forms to Instagram ads and target custom audiences with them, as you can on Facebook.

Because lead ads work great to gather even more information about your audience, this is a great achievement.

 

Take advantage of Instagram affected and brand

ambassador

 

Instagram affected and brand ambassadors allow you to create a network of people who can promote your content.

Simply put, these people can share the good news of their products and services with their followers so that you can reach those big audiences who will buy from you.

Effective and ambassadors post reviews and photos about their brands so that you have more opportunities for customers to understand

There are many useful tools for finding influencers, like Buzzsumo.

This tool can help you find people affected by your industry or niche without any hypotheses.

All you have to do is find keywords to find influencers related to any topic.

From there, you can filter influencers by reach, influence, engagement, etc.

Then, you can reach them and build relationships.

 

Conclusion

If you talk about marketing on Instagram, you are tired of the same kind of results, you have to change and free your approach with specific advice about the platform.

Driving sales from Instagram is not complicated, time-consuming, or disappointing.

You have to make sure that your company’s Instagram page is dedicated to the business rather than personal photos.

If you do not already have any data, create a commercial Instagram account.

Fill your profile completely, add a catchy bio, and include a link to your website, it will give Instagrammers directions in the right direction, where you want them to go and buy.

Do not find your Instagram name something that is difficult, and keep your profile photo consistent and easy. A brand logo works great.

Give unique offers through pictures shared by you reminders, such as discounts and promotions.

If you are in an event where you are selling, then be sure to geotag your images so that the customers will be shown to make a purchase.

And do not forget to run ads on Instagram. The beautiful thing about Instagram ads is that they look like regular posts.

Finally, to reach influencers and brand ambassadors to reach a large audience so that your business has more potential to sell.

If you follow these steps, you will be running the sale from your Instagram feed on your website in no time.

What is the best method for selling direct sales from Instagram?

 

Ways to Increase Interactivity in Your Email Marketing

Ways to Increase Interactivity in Your Email Marketing.

 

Email marketing is not dead

You should email your customers and customers on a regular basis.

But with so many content marketing strategies used by marketers today, you can join new trends and remove your attention from e-mail.

It is a mistake.

Email marketing is still effective.

If you are not successful with your current email campaigns, it’s time to re-evaluate what you are doing for you.

Your email user should be engaged.

What is the best way to do this?

Increase interactivity.

Interactive emails are moving upwards in 2017

As you see in the graph above.

Interactive rank number 1 on the list of 2017 e-mail trends.

For those of you who are not including this concept in your email campaigns, this may be the reason for lack of success with your email marketing strategies.

do not worry.

You have not been too late to learn the basics of interactive email.

Your customers still want to receive email.

Your job is to make sure they are receiving the correct email.

What I mean here.

If your email is not adding a price to the customer, they can unsubscribe your messages or mark your messages as spam.

You can increase your experience with interactivity.

It is also important that all your messages have been optimized for mobile devices.

About half of the email is opened on mobile phones

If mobile is not optimized then more than 2/3 mobile users will delete your email.

When you are creating an interactive message, keep this information in mind.

Your subject and content may be very good, but if your member only wants to delete the message, then it is useless.

All your interactive email should be optimized for mobile devices.

Period.

I show you the top ways to increase interactivity with your email.

Add unique experiences like scratch card

 

Consider working with a company like zembula.

 

He is an expert in interactive content for your email.

By nature, people are curious.

You can take advantage of this assumption and earn more clicks on your “email campaigns”.

Instead of sending an email with a discount, encourage your customer to find the promotion.

What I mean here.

Zimbula has a bunch of cool options to reveal discount.

  • Scratch
  • Peel
  • Zip
  • Tear
  • Pull
  • Slide

Look up the examples given above

There are some promotional offers, but none of the exemptions has been revealed.

The customer must disclose the discount to open the jacket with his finger.

Or they need to peel the locked image.

Makes this interaction.

This campaign is a great way to stand out from the crowd and separate yourself from your competition.

On average, people receive 88 emails each day.

Your customers are used to receive boring messages and promotional emails.

These emails that can increase interactivity are very interesting.

Apart from this, they encourage curiosity with the consumer.

Customers can scratch a square on their phone to reveal discount

Your customers can have some fun with this.

This is like a scratch-off ticket or lottery game.

Which cycle is the biggest discount?

Need to scratch to find them.

Next time you send a promotional message to your customers, try adding this topic.

 

Add menu

 

I’m sure your website has a menu.

So why not add anything to your email?

Interactive emails with menus can improve your click-through rates.

This is another great way to generate traffic.

The above options are known in the industry as “hamburger menu”.

Why?

It looks like a burger or three burgers on a burger between the two buns.

Regardless, this is an option to click on your customers.

The menu will work as it would on your website.

Content drops down and gives consumer navigation options

Adding a menu is a great way to add more content to your email in a small space.

Instead of compelling your customers to read all their information, the menu can display more options without scrolling the interaction.

It is simple but efficient.

 

Included polls, surveys, and reviews

 

The surveys are great

Instead of sending a link to a survey through email, you can create an interactive email survey.

Here is an example from Expedia Email.

 

Note how this message is compatible with a mobile device?

We discussed the importance of earlier.

Let’s focus on the interactive parts of this email.

The customer has already started answering the questions.

At the top, they have already marked a smiley face for the check-in process.

Now he has chosen that he was unhappy with his room.

Once the user clicks on the nostalgic face, a new signal comes up.

It says, “What did you not like?”

There are options to select a customer

This survey is accomplishing a lot, and it is very simple

  1. You are getting important information about your customer.
  2. You are getting feedback about your products and services.
  3. You are increasing the click-through rate on your email.

 

After all, this enhances the overall customer experience.

It shows to your customers that you care.

It is important.

The number one reason a customer leaves a company is that they do not feel that the company cares about them.

Your survey will show them that their opinion is being heard.

Ease of access to surveys is more important.

They all need to open their email.

No need to follow any links or go to third-party websites.

Customers can complete a survey directly from their phones within the e-mail message.

It enhances interactivity and clicks.

Use real-time marketing

 

In essence, real-time marketing includes up-to-date positions and events.

You want to find an extra sale opportunity with your customer.

The strategy motivates the consumer to make decisions based on a certain conversation.

Apply this concept to your email strategy.

I will give you an example.

Movable Ink helps  Delta increase click-through rates by the growth of 123 %.

how?

They sent interactive emails which included real-time marketing.

Here is an example email.

Airlines can send it to its customers after being booked after a flight.It shows real-time information to the customer about available seats on the flight

Now they have an opportunity to make an extra sale.

Of course, their customer can choose a different seat at the same price.

Maybe they prefer a window or a corridor.But they also have the option of upgrading the seats with an extra legroom or first class.

This strategy makes the consumer easy to make decisions

Alternatively, you can send them a message, “Click here to change your seat.”

This will take them to your website where they require some information and verification before doing anything.

This is a lot of steps.

There are many possibilities for the customer’s decision that they do not want to upgrade the seat.

Interactive email is very simple.

Open an email and click on a seat.

That’s it.

Consider implementing this real-time marketing strategy to increase email interaction.

 

Add GIF

Include GIFs in your messages

I’m sure you’ve heard this word in many different ways, but GIF is for graphics interchange format.

This is not a photo or video

GIF falls somewhere between the two

Here’s how one of the most recent email marketing campaigns has been put into a unique implied GIF.

GIF attracts customer’s attention

It’s simple, but it stands.

It is designed to increase interactivity and increase user engagement.

Let’s take a look at another GIF from Netflix.

Netflix emailed this GIF to its customers to promote the new season of “House of Card”.

It’s still more powerful than the image.

Still not long as a video.

GIF is a unique way to connect with your customers and increase interactivity.

 

Use live shopping cart

 

Let’s take that last assumption one step further.

Rather than sending some encouragement to your customers to complete their checkout, you can create a live shopping cart.

Allow the consumer to make purchases from within the message.

It shows you how it works.

Easy to use and navigate from within the email.

The cart is updated and can adjust the price, taxes, and discounts in real time.

This is a smart marketing technique.

Send an email to skip the cart and add a discount.

Price may be that the customer did not initially start an investigation, so the rebate may be an inspiration to finalize the sale.

This is a great way to improve checkout page conversion.

 

Use interactive photo

Earlier we discussed the GIF.

But what about the photos?

Yes, we can also use photos in our email

Just make sure they are interactive

Let’s take a look at another example.

Pret sent this email to their clients.

Instead of just sending a picture with a drink, they made the image interactive.

This user encourages engagement.

What is your favorite taste?

Click on one of the 4 options to fill the cup.

The visual effects of this are great.

Seeing the cup filled with the customer’s favorite flavor can trigger the craving.

This drink can be the sale of excess drinks.

 

Conclusion

Email is an effective marketing strategy.

Just do not let your existing strategy become stale.

To increase interactivity, add some elements to these messages.

Respond to your customers on surveys, polls, and reviews.

Use real-time marketing strategies to up-close recent purchases

Do not underestimate the visual effects of an email.

Create a unique experience for your customers

Instead of just giving them a discount, sparks their curiosity

To reveal a promotional offer, scratched, pull, or slide the message.

Use follow-up messages such as personalization techniques about an abandoned cart

Take the left carts one step further.

What strategy would you use to increase the interactivity of your email marketing campaigns?Let me know in the comments below.

 

 

 

How to find new customers using these Google Analytics reports

The top challenge facing marketers is creating traffic and taking them to their website.

And those who are the second biggest challenge, are proving ROI of marketing activities.

Since you are a marketer, so you are familiar with these challenges.

The goal of marketing is to generate traffic, leads, and conversions. And when this is not happening, you may feel some failure.

I got it.

But whatever you want is worse than not paying attention:

Do not know if you are creating that attention or not.

There is one thing to say, “Our marketing efforts are not working.”

This is one more thing, “I do not know they’re working.”

First of all, you can change your strategy to do something better.

Along with the other, however, you can change or stick with what you are doing, but you will not know what the producer is and what is not. This is not a good scenario for setting up your business.

You want to find new customers but to do this, you need to know who is your audience to reach those people and which strategies are going to be the best thing to do.

Again, and only then, you can successfully target those people who you are likely to become a new customer.

Luckily, Google Analytics has all the necessary answers you need.

 

But, of course, you first need to install Google Analytics

So I should walk you through that

First, go to Google Analytics

To sign in to your current account, click the button in the upper-right corner.

Or you can click on the “More options” button at the bottom of the sign-in screen to create a new account.

Click on “Create Account”.

Then enter all the appropriate information.

Once you sign in or create your account, you will be able to access this page, where you can sign up for a Google Analytics account.

The Google Account that you created will automatically be linked to the Google Analytics account you are setting up

Click “Sign up”.

Then fill in all the information on this page.

After this, you will see this page where you will get your tracking ID.

Now, this is a difficult part. You need to copy the tracking ID that Google provides to you and paste it into the code on your website.

Where you want to paste this code, it will depend on the platform of your website. If you are using Shopify or WordPress, Google Analytics will be easily integrated.

If you are not, talk to the person who developed your website and asks them where the code should be kept.

Once you install Google Analytics, you can take advantage of all the potential capabilities that this device needs to provide.

And its capacity is quite abundant

 

Audience Overview Report

The Audience Overview report is one of the most useful, and it’s easy to access.

To get this, go to your Google Analytics dashboard on the left side of the screen, you will see a navigation menu. Click “Audiences.”

Then, select “Overview”.

The Audience Overview report shows you what percentage of visitors are new and which percent are coming back.

It also shows you the number of sessions, users, and page views with your bounce rate, the duration of the average session, and the new sessions.

And at the bottom of the dashboard, you can classify your audience based on different demographics.

Specifically, you can classify by language, country or city.

You can separate the data from the browser, operating system, service provider and screen resolution.

The real demographic is where real magic enters. You can say where your current traffic is from, what language they speak, and which browsers are using.

Then, you can take that information and apply it to your advertising campaigns to get new customers

Target people who speak the same language, belong to the same country, and even use the same browser as their existing traffic.

If these demographics describe your current audience, then those who are most likely to become customers will probably fit within that distinction.

 

Customer acquisition report

It’s good to measure traffic to your website.

But, in the end, website traffic tells you only the first part of the story.

It does not tell you whether they are making a commitment, after which you are doing: buying your products.

Since the ultimate goal of every marketing campaign is to find the best channels to get new customers

How to do this you can use Google Analytics

On the left navigation menu, click “Acquisition”.

Then click on “Overview.”

Now, you will see the burden of information about your most successful customer sources. Google Analytics will divide these sources directly into traffic, organic search, referral, and social

This information will help you determine how customers are reaching your website.

In return, it tells you where to invest most of your marketing dollars or rupees.

In order to acquire new customers, you should target those who want to buy more from your website.

But you can only do this if you know where in the digital world people are searching for you

If you are getting most customers from organic search, then invest in SEO

If you are receiving customers from social, then use more Facebook ads and Instagram ads.

 

Site content report

You know that consistent content marketing efforts may increase your ranking, causing passive traffic to your website, and even your stats can increase in the folder.

But you can only get new customers of your content marketing strategy if you know which content is working and which is not.

Fortunately, there is a Google Analytics report for this.

On the left-hand side of your dashboard, click “Behavior.”

Then, click on “Site Content”.

Choose“All pages.”

This report shows you many remarkable things about your current customers and how they interact with your content.

In particular, it will show you the number of page views, average time on page, bounce rate, and page values for each individual content.

Browse through this report to see which pages are performing best and that are performing the worst

After this, you can run ads on your best pages to increase your click-through, lead generation, and conversion rates.

If your existing customers prefer a particular part of the content, then there will be new customers.

 

Advanced segments

Occasionally, none of the default Google Analytics reports will give you the information you want.

In that case, you have to create your own custom Segment. Doing this will only give you the ability to browse through the relevant website data for the segments you select.

For example, you can choose mobile visitors, buyers, or multi-session users.

To do this, go to your dashboard and, at the top, click on “Add Segment.”

Then, select one or more categories that you want to include in the segment and click on “Apply”.

Again, this report is only showing data for people who access this website via mobile or tablet.

In other words, this report does not include desktop traffic

Creating segments for your own Google Analytics dashboard is a great way to customize the data you see.

And when you can customize the data, you can learn practically anything about your existing customers.

This means that you can make better goals for those people who are likely to be customers.

For example, if you found that 90% of your customers saw your website four times before the purchase, you know about investing more marketing dollars in the re-targeting ads to get new customers.

Whatever you search with your advanced segment, use that information to target new customers

 

Location report

Even if your business is digital, you will often attract a large number of people from a specific physical location.

While the Internet allows people to use your business from anywhere in the world, it does not mean that they will. The reality is that word of mouth is one of the most powerful advertising tools.

And people talk to others when they are in the same place at the same time.

As you develop an audience, the audience will have to wander in some places in advance. And you can find out what locations are in Google Analytics

After this, you can target advertisements to find new customers, which can be focused attention.

In the Audience Overview report, scroll down and click on “Country” or “City.”

This report will then show you how many sessions are from certain countries or cities

Every marketman needs to know where they are attracting traffic, leads, and customers. In this way, they can target and re-target the right places.

Understanding where your bulk customers are coming now, you can focus on the places that have the best chance to attract new customers.

 

Internal search report

Unfortunately, Google does not now disclose the keywords used to reach people through their organic search.

But, they allow you to access some data about your internal search system. If your website has a search bar, then this report will show how many people are using that search bar.

To use this report, click “Behavior” on the left.

Then click “Site Search”.

Finally, choose “Overview”.

Here, you will be able to see sessions with searches, unique searches, and average search depth.

If you set up Site Search correctly, you will also be able to see the most common questions.

And it’s a goldmine to advertise to new audiences.

Since you know why your current audience is most interested in accessing your website, you can make a piece of content around their general questions and then advertise that content for viewers watching on social media.

The more you do this, the more new customers you will benefit from answering your current customers’ questions.

 

Shopping Cart Abandonment Report

Nothing bad for visitors traveling to your website, add items to your cart and then leave

They often leave on this subject without any other word

This means that you do not know what it is they made the reason for leaving their carts.

And if you do not know why the cart is abandoning, then you can not fix it.

Apart from this, the abandonment of the car does not represent only a lost sale. This represents a new potential customer for you, which is for Retarget again.
In some ways, cart abandonment is the best way to find new customers because your ideal customers have already met you.
Fortunately, with some customization, Google Analytics allows you to track the cart abandoners
On the left-hand menu, click “Conversions.”

Then click on “Goal”.

Choose“Observation.”

After that, on the next page, Google Analytics will prompt you to set a goal if you do not have it already

Either way, you can target the “Target Goes” button by clicking on the button and then leaving a new shopping cart with the appropriate link.

Once you do this, you will be able to use the information to leave several valuable shopping carts.

How many figures can you see how many people are leaving their shopping cart and whenever they are doing it in the checkout process

Again, if that abandoned cart abandoned your email, then you can re-mark them with the appropriate email or social media ads, which includes an additional rebate to encourage conversion.

 

Mobile Activity Report

For your marketing activities, it is important to know how people use your content.

More specifically, you should know which device they are using.

But why is it so important?

Think about it:

If people reach your website primarily on mobile, it means that your words should be given more space and this design should be mobile-friendly.

But, more importantly, now you know how to focus on your social media advertising dollars on mobile devices instead of desktops. This sophisticated targeting means you can get more customers for less money.

To generate this report in Google Analytics, click on “Audiences” on the left side of the screen.

Then click “Mobile”.

choose “Overview”.

You will be able to see how many sessions are coming from mobile devices.

If you need to strengthen your website to make mobile-friendly, then seeing this report can be a trick.

But whatever you find, in spite of this, make sure you target new customers just like your existing customers.

If your current audience is on a mobile device, then your new customers might be if they are on desktops, instead use desktop ads.

Many of you will know that almost half of your traffic comes from or more smartphone

And if you’re only running ads on the desktop, then you can not reach those new customers.

 

E-commerce tracking report

Some of you run e-commerce stores

In that case, you would want to track specific conversion events such as product sales, purchase volume, and billing locations

By doing this, you will not be able to understand your current audience better, but you will be able to market to other people who are similar.

This means that you will take the maximum amount of your advertising budget.

In the left-hand menu, click “E-commerce” and then “Overview.”

After that, you have to set up e-commerce tracking on your website. This process is similar to setting up Google Analytics

Simply click the “Learn More” hyperlink and follow the prompts.

Once you do this, you will be able to use information about your existing customers.

What are their tendencies? What are their favorite products? How much do they like to spend?

 

Conclusion

If you are like most marketers, then your biggest challenges are creating traffic and moving forward and then proving the results of your efforts.

However, with Google Analytics, these challenges constitute modest barriers.

You need to collect valuable information that allows you to reach new customers, use these nine reports.

  • Audience Overview
  • customer acquisition
  • Site content
  • Advanced segments
  • place
  • Internal search
  • Shopping cart abandonment
  • Mobile activity
  • E-commerce tracking

 

When you know how those reports have reached, you can use them as a reference to reaching the same audience.

The truth is that your future customers are reaching there so that you can reach them. But you can only do that if you know who your current audience is.

Google Analytics is the best place for you to find all the information you need to keep expanding your business.