Social media marketing is the process of creating awareness about you, your products or services through various social media channels.
The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, get more social media followers or find more customers.
Today’s most popular social media networks are Facebook, Twitter, Google+, Pinterest, YouTube, Instagram, and LinkedIn.
Social media marketing is important because:
How can you take advantage of social media? How can a proper social media presence make the beginning faster?
As the beginning of social media, you have to choose one or two social media platforms and instead of trying to work on all the platforms, they have to pay attention to them. It is a mistake that many beginners do, and in the end, they leave no profit.
It’s a good way to find out which platform is most suitable for your niche, finding and analyzing influential people where they have success.
For example, find leaders in your niche and see the number of Facebook fans, Twitter followers, Pinterest followers, etc.
If they have 100,000 Facebook fans but only 1000 Twitter followers, then it is a good sign that FB is more suitable for your niche from Twitter.
It is also an indication that you are more likely to get success with FB compared to Twitter, so you can use your time more efficiently and engage more on FB than any other platform.
Once you decide which social media tool you will use (at least for beginners), the next step is to optimize your profile on those sites. By optimizing your profile, you increase the likelihood of getting more followers and it is also a great way to promote your SEO efforts.
Some general rules that apply to all sites:
I suggest that you promote SEO to your social media profiles article, which includes more examples and instructions about what you need to do on each social media site for greater risk.
After your social media profile is ready, the next step is to link your website to your social media pages.
A perfect binding between the two means that search engines and social media websites know which website corresponds to the social media page.
For example, when I created a Google+ page for reliablesoft.net, Google+ did not know that this is the official page of the site until I added the publisher verification code to my site.
In addition to adding your website to related business pages on social media, you also need to add a social media button to your website so that readers can easily share your content.
There are several ways and plugins to do this on a platform, I recommend that you do a search on Google using “How to add social media buttons to XXXXXX” – replace XXXX with a platform based on your website.
For example, if you are using Google’s WordPress search “How to Add Social Media Buttons in WordPress”.
As a general rule of thumb, keep buttons above the fold to increase exposure and keep in mind that large buttons get more clicks than small buttons.
So far, we have selected the most appropriate social media tool for our niche, have optimized our social media profile, have added our website to social media pages and have added buttons to our pages for more interaction.
The next obvious step is to follow people, but most importantly, gradually build our tribe of followers.
Before coming into it, you must first find and follow the influences in your niche.
It is almost certain that they will not follow you because you do not have a new account with any followers, but due to doing so it is important for 3 reasons:
Once you start following people, you should always keep in mind that it is better to balance between the number of people you follow and the number of people follows you.
This is especially important in Twitter, Google+ and Pinterest and the reasons are a lot:
In this case, a strong profile is a person following which there are more followers and such a person after which it is considered influential in the niche.
This is the foundation for keeping successful social media marketing campaigns. When we talk about publishing content, we always say ‘Content is king‘ and it is also true in social media.
If you share interesting and useful content, you can reshare more with your customers in more situations on your website.
What is interesting content? From my experience (and some studies) this is a combination:
There are rules for keeping spammers in the social media network. For example, there is a limit on Twitter on the number of people who follow every day; There is also a limit on the number of people who can add/delete your circles on Google+, Facebook, Instagram has its own rules, etc.
This means that it can take some time to create thousands of followers, so you need to be patient and breaking the rules (your account will be suspended) or by spending your money, buying ‘followers or tweets’ and participating in the results Try it. Or anything is the same.
Try to spend your time making a great social media profile which will be standing over time and why not become an official profile in your niche.
When it comes to social media, there are two important pillars. First of all is to do with the setup of your social media profile and the other is about use i.e. how do you use your social media account.
For the first column, it is important to be more appropriate for your niche in the network and to have a proper connection between your social media pages and website.
For the second pillar, it is important to follow the right people, be followed by the right people and always follow the rules of various social media networks, it is important to always share relevant and interesting content.